Chipotle has got to be one of the slickest companies when it comes to PR, so when fair food activists showed up to one of their events to uncover the truth about Chipotle they weren't too happy.
People can't get enough of those burritos and it makes it all the better when they see the feel-good signage everywhere about all the great things the company does. Playing off their socially-responsible reputation, the company sponsored free screenings of the new movie Food Inc.
At the movie, activists from Denver Fair Food were slated to speak to the audience about the work of the Coalition of Immokalee Workers. Well that and the fact that Chipotle has FAILED to agree to their straightforward demands of earning a penny more per pound of tomatoes they pick. Instead, they were greeted by a Chipotle representative who kindly kicked them out of the event, barring from speaking or tabling as previously agreed.
You can read the whole account at Denver Fair Food's blog. It's a pretty good story.
The tomato pickers make poverty wages and companies such as Taco Bell, McDonald's and Burger King have agreed to the modest raise.
It's strange to think that Chipotle, a supposed pioneer in food justice, wouldn't go along with fast food giants to work with farmworkers committed to a fair food system, but so far it's true. Let's keep the pressure on Chipotle and continue to speak the truth everytime they try and speaking nice to food justice.
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